How much does B2B lead generation cost in India with paid ads?

For B2B service businesses in India, Meta Ads CPL typically ranges from ₹800 to ₹2,500 for qualified leads depending on sector and sales cycle length. Google Ads CPL runs ₹600 to ₹2,000 for high-intent search keywords. Done For You benchmarks success on lead-to-conversation rate, not raw CPL alone.

How long does it take for Meta Ads to generate quality leads for a B2B business?

Meta Ads for B2B service businesses typically exit the learning phase in 2 to 3 weeks. Lead quality stabilises in 45 to 60 days as the algorithm accumulates enough conversion signals. Done For You runs a structured 90-day ramp-up for all new accounts.

Why is my lead quality low from Meta Ads?

The three most common causes are broad audience targeting attracting low-intent users, landing page messaging that does not qualify the visitor before they submit, and no CRM feedback loop telling Meta which leads actually converted downstream. Done For You diagnoses and fixes all three as part of its standard account setup.

What is the difference between lead quantity and lead quality in paid advertising?

Lead quantity is how many form fills or inbound calls you receive. Lead quality is the percentage of those leads that match your buyer profile and convert to revenue. Most agencies optimise for quantity because it is easier to report. Done For You optimises for quality: fewer leads that are more likely to close.

Does Done For You work with businesses outside Delhi NCR?

Yes. Done For You works with B2B service businesses across India including Mumbai, Bangalore, Pune, Hyderabad, Chennai, and Gurgaon, and also works remotely with clients in GCC markets.

Overseas recruitment lead generation

TalentZ: qualified leads from 23% to 63% tapping overseas markets

Fresh overseas sign-ups dropped straight into the shared tracker as TalentZ lifted qualified leads from 23% to 63% at 4.8x ROI.

23% → 63%

Qualified leads

4.8×

ROI

₹6.45L

Revenue on ₹1.34L spend

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The challenge

What TalentZ was up against

TalentZ wanted to reach overseas markets such as Canada, but only 23% of incoming leads were qualified. The team also lacked a fast, shared way to capture and act on every new sign-up as it landed.

What DFY did

The approach

Targeted overseas intent with creative built for that specific audience.

Connected leads to a shared WhatsApp tracker so the team captured every new sign-up the moment it landed.

Tightened qualification to filter out poor-fit enquiries before sales spent time on them.

Reviewed lead quality continuously to keep raising the qualified-lead rate.

The results

Qualified leads rose from 23% to 63%, and ₹1.34L of ad spend returned ₹6.45L in revenue, a 4.8x ROI. New conversions from overseas markets were captured in real time in the shared tracker.

23% → 63%

Qualified leads

4.8×

ROI

₹6.45L

Revenue on ₹1.34L spend

More results

Other DFY case studies

Fitness and gym lead generation

Hobfit

3.8× ROAS · ₹28L+ profit

A Shark Tank India fitness brand scaled to 3.8x ROAS and over ₹28L profit with Meta Ads optimized for members who actually join, not cheap clicks.

Read case study

Google and Meta Ads revenue growth

Tranzission

+152% net sales in 30 days

Higher Google and Meta Ads conversion rates and 60%+ qualified leads doubled monthly net sales from ₹1.45L to ₹2.88L in a single month.

Read case study

EdTech enrolment lead generation

Reliance Animation

₹1L → ₹14.5L (14× ROAS)

One month of Google and Meta lead campaigns: 2,645 paid clicks and 100+ enrolment leads, returning close to 14x on ad spend.

Read case study

Next step

Want results like TalentZ?

Book a call and we will review your ads, landing page, tracking, and CRM feedback loop, and show you where qualified pipeline is leaking.

Book a Call