How much does B2B lead generation cost in India with paid ads?

For B2B service businesses in India, Meta Ads CPL typically ranges from ₹800 to ₹2,500 for qualified leads depending on sector and sales cycle length. Google Ads CPL runs ₹600 to ₹2,000 for high-intent search keywords. Done For You benchmarks success on lead-to-conversation rate, not raw CPL alone.

How long does it take for Meta Ads to generate quality leads for a B2B business?

Meta Ads for B2B service businesses typically exit the learning phase in 2 to 3 weeks. Lead quality stabilises in 45 to 60 days as the algorithm accumulates enough conversion signals. Done For You runs a structured 90-day ramp-up for all new accounts.

Why is my lead quality low from Meta Ads?

The three most common causes are broad audience targeting attracting low-intent users, landing page messaging that does not qualify the visitor before they submit, and no CRM feedback loop telling Meta which leads actually converted downstream. Done For You diagnoses and fixes all three as part of its standard account setup.

What is the difference between lead quantity and lead quality in paid advertising?

Lead quantity is how many form fills or inbound calls you receive. Lead quality is the percentage of those leads that match your buyer profile and convert to revenue. Most agencies optimise for quantity because it is easier to report. Done For You optimises for quality: fewer leads that are more likely to close.

Does Done For You work with businesses outside Delhi NCR?

Yes. Done For You works with B2B service businesses across India including Mumbai, Bangalore, Pune, Hyderabad, Chennai, and Gurgaon, and also works remotely with clients in GCC markets.

Fitness and gym lead generation

Featured on Shark Tank India

Hobfit: 3.8× ROAS and ₹28L+ profit from Meta Ads

A Shark Tank India fitness brand scaled to 3.8x ROAS and over ₹28L profit with Meta Ads optimized for members who actually join, not cheap clicks.

3.8×

Constant ROAS

₹28L+

Profit earned

₹15L+

Ad spend managed

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Hobfit founders on the Shark Tank India set

The challenge

What Hobfit was up against

Before working with Done For You, Hobfit was spending on Meta Ads that brought clicks but not members. The traffic looked fine on the dashboard, yet very few of those leads actually joined classes. The ad account was optimizing for the cheapest form fill, not the people most likely to become paying members.

What DFY did

The approach

Rebuilt audience targeting around real fitness intent instead of broad, cheap reach.

Created proof-led creative around actual classes and the community, so the ad attracted people ready to join.

Tightened the lead capture so genuine intent was qualified before a lead counted.

Wired member sign-up data back to Meta so the algorithm learned from buyers, not browsers.

The results

Across the cycle Hobfit held a constant 3.8x ROAS, earned over ₹28L in profit, and scaled to ₹15L+ in managed ad spend. More importantly, the leads coming through felt ready to join, and the community kept growing week after week.

3.8×

Constant ROAS

₹28L+

Profit earned

₹15L+

Ad spend managed

“Before this, our ads were just burning money on random clicks. Now every lead feels genuinely ready to join our classes, and our community keeps growing week after week.”
Gaurav Dua · Co-Founder, Hobfit

More results

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+152% net sales in 30 days

Higher Google and Meta Ads conversion rates and 60%+ qualified leads doubled monthly net sales from ₹1.45L to ₹2.88L in a single month.

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Overseas recruitment lead generation

TalentZ

Qualified leads 23% → 63%

Fresh overseas sign-ups dropped straight into the shared tracker as TalentZ lifted qualified leads from 23% to 63% at 4.8x ROI.

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EdTech enrolment lead generation

Reliance Animation

₹1L → ₹14.5L (14× ROAS)

One month of Google and Meta lead campaigns: 2,645 paid clicks and 100+ enrolment leads, returning close to 14x on ad spend.

Read case study

Next step

Want results like Hobfit?

Book a call and we will review your ads, landing page, tracking, and CRM feedback loop, and show you where qualified pipeline is leaking.

Book a Call