01
High CPL, low enrolment rate
You are generating plenty of form fills but very few convert to actual paid enrolments. The gap lives in targeting, nurture, and the quality of the follow-up system.
EdTech lead generation
Lead Generation Agency for EdTech Companies in India.
Done For You builds paid acquisition systems for EdTech companies using Meta Ads, Google Ads, enrolment funnels, CRM tracking, and nurture sequences designed around your admission process and course calendar.
Why EdTech lead gen fails
The problems most EdTech companies face with paid ads.
02
Low webinar and demo show-up rates
Registrations look promising but only 20 to 30 percent show up. Without automated reminders and a strong pre-event nurture sequence, most registrations go cold.
03
Seasonal budget waste
EdTech demand peaks sharply at admission season. Running the same budget structure year-round wastes spend in off-peak months and under-invests during high-intent windows.
04
Untargeted broad audience
Ads reaching students, parents, and working professionals with the same creative and message convert poorly. Each audience needs a different hook and a different offer framing.
05
No CRM or admission pipeline tracking
Leads sit in a spreadsheet without stage visibility. The team cannot see which leads are close to enrolling and which went cold three weeks ago.
06
Competitor-heavy keyword landscape
Google Ads for education keywords are expensive and competitive. Without tight match types, negative keywords, and strong landing pages, budget drains fast with low return.
DFY approach
How Done For You builds EdTech lead generation systems.
Audience segmentation by intent
Separate campaigns for students, working professionals, and career-switchers with tailored creative and landing pages for each segment.
Funnel-matched creative
Top-of-funnel hooks focus on aspiration and outcome. Retargeting creative addresses objections around price, time commitment, and credibility.
Webinar and cohort funnels
Registration pages, confirmation sequences, multi-touch reminders, and post-webinar nurture built specifically for EdTech admission flows.
Seasonal campaign planning
Budget and creative calendars built around EdTech admission peaks so you scale spend when intent is high and preserve budget in off-peak windows.
CRM and admission pipeline
Lead stages from enquiry to enrolled with automated nurture at each stage so no qualified lead goes cold without a follow-up.
Google Ads for high-intent search
Search campaigns targeting course and career keywords with tight ad groups, strong negative keyword lists, and landing pages aligned to search intent.
Process
How we launch and improve your EdTech campaigns.
01
Audit
Review current campaigns, CPL, show-up rates, enrolment conversion, and tracking setup to find where leads and budget are leaking.
02
Strategy
Define the audience segments, funnel stages, campaign structure, creative angles, and admission calendar for the next 90 days.
03
Launch
Build campaigns, landing pages, webinar funnels, CRM pipeline, and nurture sequences aligned to your enrolment process.
04
Improve
Use enrolment conversion data and sales feedback to sharpen targeting, creative, and nurture every two weeks.
FAQs
Common questions about EdTech lead generation.
What Meta Ads CPL should an EdTech company expect in India?
For online courses and training programs in India, Meta Ads CPL typically ranges from ₹200 to ₹600 per lead depending on the course price, target audience age group, and whether you are using lead forms or landing pages. Programs targeting working professionals above ₹30,000 course value typically see higher CPL with stronger lead quality.
Should EdTech companies use Meta Lead Ads or website landing pages?
For lower-cost courses below ₹10,000, Meta Lead Ads generate higher volume at lower CPL. For higher-ticket programs, a dedicated landing page produces stronger intent signals and better show-up rates. Done For You recommends testing both for new EdTech accounts and scaling the format that generates higher course-to-admission conversion.
How do you improve show-up rates for webinars and demo calls?
Show-up rates improve through three systems: a multi-touch nurture sequence sent between registration and the session, reminders at 24 hours, 1 hour, and 15 minutes before, and a qualification question on the form that filters out low-intent registrations before they clog your CRM.
Can you run ads during peak admission seasons?
Yes. Done For You plans campaign budgets and creative calendars around EdTech seasonal cycles including Q1 (January intake), April-May (board results and admission season), and October-November (Q3 cohort starts). Budget allocation and creative themes are adjusted to match demand peaks.
Do you work with both recorded course platforms and live cohort programs?
Yes. The acquisition strategy differs: recorded course platforms benefit from evergreen campaigns and retargeting funnels, while live cohorts benefit from time-bound urgency campaigns and webinar funnels. Done For You builds the system that matches your delivery model.
Next step
Ready to grow enrolments with paid ads that actually convert?
Book a free audit of your current EdTech campaigns, landing pages, and follow-up system. We will show you exactly where enrolments are leaking.