01
Low appointment show-up rate
Patients enquire but do not show up for the consultation. Without automated reminders and confirmation messages, 40 to 60 percent of enquiries go cold between booking and appointment.
Clinic and healthcare lead generation
Lead Generation Agency for Clinics and Healthcare Businesses in India.
Done For You builds patient acquisition systems for clinics, hospitals, and healthcare practices using Google Ads, Meta Ads, local targeting, and automated appointment follow-up that converts enquiries into confirmed consultations.
Why clinic ads underperform
The problems most clinics face with paid ad lead generation.
02
Irrelevant leads from broad geographic targeting
Patients will not travel more than 5 to 10 kilometres for most consultations. Broad city targeting fills your CRM with enquiries from people too far away to visit.
03
No Google Ads for high-intent search
Patients actively searching for a specialist or treatment are the highest-intent leads available. Most clinics rely only on Meta Ads and miss this channel entirely.
04
No follow-up after the first missed call
The clinic receptionist calls once. If unanswered, the lead is forgotten. Competitors with automated follow-up sequences convert these enquiries instead.
05
Generic ads that do not build trust
Stock medical images and generic headlines do not build the trust patients need before booking a consultation with a new clinic. Social proof, doctor credibility, and specific treatment outcomes matter.
06
No pipeline from enquiry to consultation to treatment
Without a CRM tracking each patient from ad click to consultation to revenue, the clinic cannot see which campaigns generate actual paying patients.
DFY approach
How Done For You builds clinic patient acquisition systems.
Local targeting with specialty focus
Geographic radius targeting aligned to realistic travel distance for the consultation type, with separate campaigns for each key specialty.
Google Ads for high-intent searches
Search campaigns for specialty and condition keywords like best dermatologist near me and dental clinic in [city] with ad-to-landing-page alignment.
Trust-first creative
Ad creative featuring the doctor, clinic environment, and real patient outcomes with compliance-safe messaging that builds confidence before the consultation.
Appointment confirmation and reminders
Automated WhatsApp confirmation and multi-touch reminders so booked patients show up and the front desk handles fewer no-shows.
CRM from enquiry to revenue
Patient pipeline from first enquiry through appointment, consultation, and treatment so the clinic can see cost per consultation and cost per treatment.
Seasonal and specialty campaigns
Campaign calendar adjusted for seasonal health trends, awareness months, and high-intent periods for specific specialties.
Process
How we launch and improve your clinic's patient acquisition.
01
Audit
Review current campaigns, targeting, landing pages, appointment show-up rate, and follow-up process to find where patient enquiries are leaking.
02
Strategy
Define the specialty campaign structure, geographic targeting, offer, Google vs. Meta allocation, and patient pipeline stages.
03
Launch
Build and launch campaigns, landing pages, Google Ads, WhatsApp automations, and CRM pipeline aligned to your consultation booking flow.
04
Improve
Use appointment show-up and conversion data to optimize targeting, creative, and follow-up sequences every two weeks.
FAQs
Common questions about clinic lead generation.
What Meta Ads CPL should a clinic or healthcare business expect in India?
Clinics in India typically see Meta Ads CPL between ₹250 and ₹800 for appointment enquiries depending on the specialty, location, and consultation fee. High-value specialties like cosmetic dermatology, fertility, and orthopaedics tend to see higher CPL but much higher revenue per patient. General practice and dentistry typically generate lower CPL with higher volume.
Is Google Ads or Meta Ads better for clinics?
For most clinics, Google Ads generates higher-intent leads because the patient is actively searching for a solution. Meta Ads is better for creating awareness around specific treatments, health conditions, or seasonal campaigns. Done For You typically runs Google Search Ads as the primary lead source and Meta Ads as the secondary channel to retarget and build awareness in the local area.
How do you handle patient data and sensitive health information in ads?
Done For You does not collect or store patient health data. Lead forms capture only name, phone, and appointment preference. We avoid targeting based on health conditions in Meta Ads in compliance with their health and wellness advertising policies. Google Ads for medical keywords follow standard search intent targeting without personal health data.
How do you improve appointment show-up rates for clinics?
Clinic appointment show-up rates improve through three systems: an immediate WhatsApp confirmation message after the enquiry, a reminder at 24 hours and 2 hours before the appointment, and a qualification question on the form asking about the condition or treatment they are seeking. These three steps together typically improve show-up rates from 40 to 65 to 70 to 85 percent.
Can you run ads for specific medical specialties?
Yes. Done For You has built campaigns for dental clinics, dermatology and skin care clinics, physiotherapy centres, fertility clinics, ophthalmology practices, and general multispecialty hospitals. Each specialty needs a different keyword strategy, offer framing, and audience approach which we build from the audit phase.
Next step
Ready to bring more qualified patients through your clinic doors?
Book a free audit of your current healthcare ads, local targeting, and follow-up system. We will show you exactly where patient enquiries are leaking.